Advanced Micro Devices (NASDAQ:AMD) continues to strengthen its foothold in the CPU market, showing notable growth in both unit and revenue share, according to a recent report from Bernstein. AMD shares are currently up more than 2% intra-day today.
In the notebook CPU segment, AMD captured an additional point in unit share during Q2/24, bringing its total to around 20.3%. This increase in market presence was mirrored by a nearly three-point rise in revenue share, which now stands at 17.7%.
The report indicates that AMD's gains extend beyond notebooks, with the company also making slight progress in the desktop CPU market, where it saw a modest uptick in revenue share. Although Intel still holds a dominant position in the desktop segment, AMD's ability to gradually erode Intel's market share highlights the growing competitive pressures on its rival.
Bernstein attributes AMD's market share expansion, in part, to recent strategic pricing adjustments. The company’s notebook average selling prices (ASPs) rose by 13% quarter-over-quarter, narrowing the pricing gap with Intel's premium offerings. Despite the increase, AMD's ASPs are still about 26% below their peak levels during the COVID-19 pandemic.
Conversely, Intel's notebook ASPs declined by 2% over the same period, although they continue to maintain a premium over AMD's products.