Chad Beynon of Macquarie recently adjusted the price target for NYSE:AMC, AMC Entertainment Holdings, to $4, a move that suggests a potential decrease in the stock's value by about 25.65% from its current trading price of approximately $5.38. This adjustment was reported by TheFly in an article titled "AMC Entertainment price target raised to $4 from $3.50 at Macquarie." This new valuation comes at a time when AMC has shown a notable uptick in its stock value, rising over 8% following a tweet from CEO Adam Aron about the company's exceptional performance during the 4th of July week.
AMC Entertainment Holdings has been in the spotlight due to its significant achievements during the 4th of July week, marking one of the best periods in the company's history. This success was largely driven by merchandise sales related to the new "Despicable Me" film, which saw AMC welcome more than four million customers, the highest cinema attendance of the year for the company. The merchandise sales for "Despicable Me 4," a collaboration between Universal Studios and Illumination, were the second highest ever for AMC, showcasing the film's popularity among moviegoers.
The company's CEO, Adam Aron, highlighted that food and beverage sales on July 3rd reached the third-highest for a Wednesday in AMC's 104-year history. This surge in sales, along with the high demand for merchandise such as the "Despicable Me 4: Anti-Villain League" bus tin lunchbox, T-shirts, hoodies, and collectible Funko POP! figure toys, underscores the significant impact of animated films on AMC's performance. Notably, other animated features like Pixar's "Inside Out 2" have also contributed to breaking box office records in recent months.
The remarkable merchandise sales for "Despicable Me 4," ranking second only to those for Taylor Swift's concert movie, highlight the significant role of merchandise sales in AMC's revenue. This popularity of "Despicable Me 4" among moviegoers not only boosts the company's financial performance but also demonstrates the potential for future collaborations with film studios to drive revenue through merchandise sales.
Despite the positive momentum from merchandise and ticket sales, AMC's stock has experienced a slight decrease, now trading at $5.365, with a change of approximately -1.92%. The stock has fluctuated within a wide range over the past 12 months, reaching as high as $51.62 and as low as $2.38, reflecting the volatile nature of the entertainment industry. With a market capitalization of approximately $1.59 billion and a trading volume of about 7.14 million shares, AMC continues to navigate the challenges and opportunities within the cinema sector.